Creative Adviser

Appointed as ‘Creative Adviser’ to re-brand the organisation. Create a new identity which is line with the organisation’s mission and ethos. Design brand guidelines and suggest its implementation across all mediums of communication; on-air, on-ground and online. Devise systems to ensure quality and measurable impact of the new identity on partner organisations, beneficiaries and target audience groups.

Conceptualize and lead the creative development and production of all branded content on print and digital platforms including publications and video content. Explore untapped platforms and channels and evaluate its use and possible impact. Work with internal and external agencies to achieve consistent output of the highest industry standards.

Develop a campaign to promote the organisation with the primary objective of raising funds. The secondary objective includes strengthening relations with partners and expanding the organisation’s outreach and network. Provide a systematic approach to share the organisation’s mission and success stories across the world to targeted audiences to inspire engagement and promote fundraising.