As ‘Creative Director’ for the global agency my role included providing clients with strategies to increase visibility of brands on-ground, online and on-air. Explored new revenue streams for brands by integrating all verticals of business. Acted as focal points for engagement of new clients and partnerships, developing successful projects for governmental institutions, private companies, universities and non-profit organizations.
Responsible for total creative control and production processes to ensure quality. Developed and delivered commercial objectives by enabling and delivering marketing solutions and leveraging brands’ identities to increase visibility and revenue. Served as a brand and digital marketing specialist to clients and provided short- or long-term solutions as per objectives.
Directed and produced ad and short films, television and radio scrips, servicing clients such as BMW, Toyota, Viacom, MTV, Johnnie Walker, L’Oreal, Bank of America, to name a few.
Developed systems and processes to ensure smooth end-to-end management of creatives, beginning with conceptualization and ending at execution. Built system to measure impact of the communication by staying constantly connected with target audiences. Trained and motivated the creative and related departments by guiding them to better serve clients and brands. Assigned projects to members of the department based on expertise and experience. Planned the resources available for the year and envisioned growth of the department while focusing on the targets to be achieved. Prepared briefing documents to lead external units to deliver the best solutions which meet, if not exceed, industry standards.
Ensured world-class quality, inspiring content and consistency across all platforms. Evaluated the impact of campaigns by regularly connecting with target audiences. Showcased data in interesting ways to pave the way forward thereby motivating teams to achieve more.