Creative Director

Appointed as ‘Creative Director’ to lead and manage the in-house team of copywriters, graphic designers, video editors and social media strategists. Allocated resources to clients and projects. Responsible for total creative control and implementation of production processes matching the highest standards.

My role included strengthening and exploring new business partnerships. Designing new revenue streams for clients. Managing the ‘Brand Activations department’ which included supervising the newly launched Indian Soccer League. Provide clients with a platform to position the brand through specific events, conferences, engagements, promotions, sponsorship opportunities and also integrate campaigns/communication where most suitable, on-ground, online or on-air.

Training and developing the in-house creative and communication team. Oversaw brand management exercises, including brand proposition, promotions, audience generation and engagement through established networks. Ensuring thorough engagement with desired audiences on multiple platforms.

Worked with external agencies and creative specialists to deliver solutions as prescribed by the brief or client requirements. Supervised the entire process of production, execution and ensured quality output.